When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued
Archive: June 2009
Expand Your Integrated Offerings to Grow Client Portfolios
June 23rd, 2009 by PRNEWSNiche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive… Continued
8 Green Marketing Ideas For Your Business
June 23rd, 2009 by PRNEWSEverywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued
PR Prescription for Healthy Media Relations
June 23rd, 2009 by PRNEWSAre you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a… Continued
SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER
June 22nd, 2009 by PRNEWS• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued
United We Stand: Employee Comms During M&As
June 22nd, 2009 by Jason KarpfMergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued
Quick Study: CEOs’ Reputations Sink; E-Mail Still Comms Default; B2B Media Digs Digital; Marketers Progressing
June 22nd, 2009 by PRNEWSâ–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued
How To…Create an Effective Social Media Policy
June 22nd, 2009 by PRNEWSFor some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued
ASSESSING YOUR ORGANIZATION’S RISKS
June 22nd, 2009 by PRNEWSThere are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued
Risky Business: Managing Issues to Protect Reputation & Build Brand Equity
June 22nd, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued