MCDONALD’S AND VPE PUBLIC RELATIONS MCDONALD’S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES MCDONALD’S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION… Continued
Archive: October 2008
INTERNAL PUBLICATION
October 6th, 2008 by PRNEWSAOL AOL TODAY The very nature of human interaction is changing, thanks to the evolution of communications platforms, and corporate leaders are feeling the pressure to evolve their methods of engaging employees accordingly. Despite its… Continued
CAUSE-RELATED MARKETING
October 6th, 2008 by PRNEWSLEXUS, FERRIS COMMUNICATIONS & SCHOLASTIC THE LEXUS ENVIRONMENTAL CHALLENGE In 2007, Lexus partnered with Scholastic to develop a national program entitled “The Lexus Pursuit of Potential” under the auto brand’s newly created philanthropy umbrella. The… Continued
Global Pr Campaign
October 6th, 2008 by PRNEWSOGILVY PR WORLDWIDE AND FM GLOBAL FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD ALTHOUGH FM GLOBAL, ONE OF THE WORLD’S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA,… Continued
Research/Measurement
October 6th, 2008 by PRNEWSHEWLETT-PACKARD, PORTER NOVELLI & THE BIVINGS GROUP HPWATCH: A SWISS ARMY KNIFE FOR MEASUREMENT AND EVALUATION LIKE MANY LARGE ORGANIZATIONS, THE HEWLETT-PACKARD IMAGING AND PRINTING GROUP’S (IPG) COMMUNICATIONS TEAM MUST REPORT TO NUMEROUS STAKEHOLDER GROUPS,… Continued
Event Marketing
October 6th, 2008 by PRNEWSAIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS GETS CHICAGOANS TO FLAMINGO TO FLORIDA IN FEBRUARY 2007, AIRTRAN AIRWAYS LAUNCHED A NEW FLIGHT SERVICE TO FIVE DESTINATIONS IN FLORIDA FROM CHICAGO’S MIDWAY AIRPORT. TO COMPETE WITH THE… Continued
EMPLOYEE RELATIONS
October 6th, 2008 by PRNEWSSOUTH TEXAS VETERANS HEALTH CARE SYSTEM SOUTH TEXAS VHCS “GO FOR THE BLUE” WHOLESALE STREAMLINING IN 2006, SOUTH TEXAS VETERANS HEALTH CARE SYSTEM (STVHCS) WAS RANKED 130 OUT OF 139 AMONG THE DEPARTMENT OF VETERANS… Continued
EDITORIAL/OP-ED
October 6th, 2008 by PRNEWSROCHE AND FLEISHMAN-HILLARD CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC… Continued
CRISIS MANAGEMENT
October 6th, 2008 by PRNEWSJETBLUE AIRWAYS JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International… Continued
Community Relations
October 6th, 2008 by PRNEWSBSS, PARKER & PARKER AND PULSE COMMUNICATIONS BLUESCOPE TANK A DAY CHALLENGE BLUESCOPE STEEL (BSS), A STEEL PRODUCER THAT IS HEAD QUARTERED IN AUSTRALIA, WANTED TO LAUNCH A NUMBER OF INITIATIVES THAT WOULD MINIMIZE WATER… Continued