Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing… Continued
Archive: October 2008
Measuring Social Media Efforts: How & Why You Need to Do It
October 30th, 2008 by Iris DorbianLike PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued
Seven Ways to Get the Media Attention You Deserve
October 29th, 2008 by Iris DorbianTackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it… Continued
Carbon Conscious City Creates Green Aura Through ‘Protection Action’
October 29th, 2008 by Iris DorbianThe City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued
Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess
October 27th, 2008 by Iris DorbianForget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued
Evolving Notions of Corporate Responsibility: Seizing the Next Horizon
October 27th, 2008 by Iris DorbianAll the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community. But once again, quite a bit of emphasis is focused on… Continued
How to Get Journalists to Pay Attention to Your Press Release
October 27th, 2008 by Iris DorbianHow do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued
Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled
October 27th, 2008 by PRNEWSCompany: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued
Quick Study: Boomers Want Careers With Impact; Small Biz Still Giving; Consumers Anxious About Fed Bailout
October 27th, 2008 by PRNEWS*Boomers Desire Meaningful Jobs: A national survey released by MetLife Foundation and Civic Ventures finds that half of nonprofit employers actually see Boomer workers as highly appealing, with an additional 39% finding them moderately appealing.… Continued
How To…Think Before You Send E-Mails
October 27th, 2008 by PRNEWSCan e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued