Archive: August 2008

The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time… Continued

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned… Continued

A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer… Continued

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued

We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global… Continued

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is… Continued

By Jeff Mascott The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral the new buzz phrase for generating… Continued