The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time… Continued
Archive: August 2008
Recruiting Smart Celebrity Spokespeople
August 25th, 2008 by Iris DorbianThe PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned… Continued
Search Still Segregated
August 25th, 2008 by Iris DorbianA recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer… Continued
Communicating Your Green Initiatives
August 25th, 2008 by Iris DorbianGreen may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued
The Global Village: Building the Connection at Your Organization
August 19th, 2008 by Iris DorbianWe have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global… Continued
User Generated Content is Surpassing Publisher’s Content
August 19th, 2008 by Iris DorbianNew content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is… Continued
Tip Sheet: Planning & Executing Effective Viral Campaigns
August 18th, 2008 by PRNEWSBy Jeff Mascott The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral the new buzz phrase for generating… Continued