One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued
Archive: June 2008
Enhance Your CSR by Marketing from a Philanthropic Perspective
June 23rd, 2008 by Iris DorbianLately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued
"Greenest" Adults are also Tech-Savvy, Says Study
June 23rd, 2008 by Iris DorbianAcccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued
Learning From Tim Russert
June 23rd, 2008 by Iris DorbianPerhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued
Media Guideposts for Emergency Situations
June 23rd, 2008 by Iris DorbianOne of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued
Make Your Videos Make Money
June 17th, 2008 by PRNEWS53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued
Elle and Microsoft: Know Your (Digital) Audience
June 17th, 2008 by PRNEWSKnowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued
Online Video’s 1% Problem
June 16th, 2008 by PRNEWSOMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued
Tip Sheet: Reaping Biz Benefits of Philanthropy Programs
June 16th, 2008 by PRNEWSBy Elise Mitchell Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for… Continued
Case Study: The Golden Years: In a Gen Y-Focused Age of Talent Management, One Company Begins to Mature
June 16th, 2008 by PRNEWSCompany: CVS/pharmacy Agency: Weber Shandwick Timeframe: 2005-ongoing As with many pharmacy retailers, CVS/pharmacy is experiencing a shortage of pharmacists and pharmacy technicians. And, as Baby Boomers continue to hit their sixties and contemplate retirement, there… Continued