*Credibility of Accreditation: Does accreditation by professional organizations actually have value? According to the results of the global Value of Accreditation study, sponsored by IABC/Chicago and L.C. Williams & Associates Research Group, the answer is… Continued
Archive: March 2008
Charting The Industry: A New Era of Talent Management?
March 10th, 2008 by PRNEWSSurvey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued
Did You Know?
March 10th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Successfully refreshing an iconic brand first requires aligning with internal audiences. 2. 83% of survey respondents had to recruit one or more… Continued
It’s Not You, It’s Us: Communicating To Employees During Transitions
March 10th, 2008 by PRNEWSWith a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued
Bandwidth Busters: Online Video Turns Pro; PR Execs Scramble
March 10th, 2008 by PRNEWS“Be assured that video is being used and being viewed online.” When Medialink COO Larry Thomas opened up the March 4 Thought Leaders Roundtable on Video 2.0 Communications Strategies with this statement, the 15 senior… Continued
New Study Shows Global CEO Turnover Increase in Last Year
March 4th, 2008 by Iris DorbianCEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued
Toys for Tots launches Literacy Initiative
March 4th, 2008 by Iris DorbianAfter 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued
Tip Sheet: Communications Lessons from the 2008 Presidential Campaign Trail
March 3rd, 2008 by PRNEWSWhen I started my volunteer work with the Barack Obama for President Campaign in the frigid Iowa winter in late 2007, we were happy to draw crowds of 750 to 1,000. These were largely comprised… Continued
Case Study: Novartis Invests in PR Tactics to Bolster Awareness Among American Investors and Financial Media
March 3rd, 2008 by PRNEWSCompany: Novartis Agency: Ruder Finn Timeframe: 2006-2007 Creating value for shareholders and owners is a primary goal of pharmaceutical firm Novartis Corporation, but in 2006 the Swiss-based company confronted a challenge in understanding how to… Continued
Quick Study: HR Benchmarking; March Madness at Work; Defining Diversity; Syncing CEOs Up With Executives
March 3rd, 2008 by PRNEWS*HR Benchmarking: A new report from Best Practices LLC evaluates Human Resources performance among 78 Fortune 500 companies using 300 metrics across six functions: Staffing, Benefits, Relocation, LOA/FMLA, Workers Compensation and Medical Services. Below are… Continued