Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability… Continued
Archive: March 2008
Tip Sheet: A Practical Guide to PR Research
March 17th, 2008 by PRNEWSBy Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued
Case Study: From Virtual World to Real World: Converseon Steps Up to Give Plant It 2020 a Second Chance
March 17th, 2008 by PRNEWSCompany: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued
Quick Study: Presidential Campaigns Inspire Execs in New Media; Branded Entertainment Marketing; Flex-Time
March 17th, 2008 by PRNEWS*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking… Continued
Did You Know?
March 17th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. To sell the value of research internally, speak to internal clients once a year about the PR activities, attributes and measures they… Continued
The Eliot Spitzer Scandal: Communications Lessons From a Career in Ruins
March 17th, 2008 by PRNEWSIn the days when folks got executed by having their heads chopped off, it was customary to make a deal with the executioner. Slip him a few gold coins and he’d ensure a mercifully swift… Continued
Ready or Not, Here They Come: An Introduction to Widget-Based PR
March 17th, 2008 by PRNEWSNewsweek may have declared 2007 “The Year of the Widget,” but, three months into 2008, it’s still fair to ask: Are communications professionals ready for another serious Web phenomenon whose moniker sounds like a big… Continued
Weber Shandwick China To Build Belgian Brewer’s CSR Rep
March 10th, 2008 by Iris DorbianWeber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs. “InBev’s goals are to… Continued
Companies Need to Invest in "Green" Before Talking Green, Says Survey
March 10th, 2008 by Iris DorbianEcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued
Tip Sheet: How PR Gives Super Bowl Advertisers More Bang for Their Integrated Marketing Bucks
March 10th, 2008 by PRNEWSBy K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued