Archive: January 2008

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued

Company: Nationwide Agency: Fleishman Hillard Timeframe: Ongoing As more Baby Boomers slide into retirement, information on planning and saving for this milestone phase of life has dominated the airwaves and the print media. The messaging… Continued

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge. 2. To maximize ROI on your… Continued

By Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

WWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next… Continued

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued

Company: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued