Archive: January 2008

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes.… Continued

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here’s what they found out:  68% of journalists write primarily for a print publication, but also contribute to… Continued

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued

*Only as Far as I Can Throw You: The ninth annual Edelman Trust Barometer, released last week, examines consumer trust in various areas of business. This year, the survey has uncovered a widening gap between… Continued

Good news for communications executives: A study released by Weber Shandwick, in conjunction with Spencer Stuart and KRC Research, reveals a positive correlation between a company’s corporate communications organization and its ranking on Fortune’s “World… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Product launches are the perfect opportunity to integrate marketing and PR. 2. 73% of COOs in “Most Admired Companies” give themselves six… Continued

Raise your hand if you are tired of the constant lip service that’s paid to the integration of PR and marketing. (Ours are raised.) It’s been a topic du jour for more than a decade… Continued