Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued
Archive: September 2007
Case Study: Bridging Past, Present & Future: PR Pulls Out All the Stops for a Platinum Anniversary
September 24th, 2007 by PRNEWSCompany: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued
Quick Study: Solid Online Video Campaigns; Rich Web Sites On the Cheap; Building Online Communities
September 24th, 2007 by PRNEWS*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued
How To…Build a Collaborative Extranet
September 24th, 2007 by PRNEWSThe world may be shrinking thanks to all the technologies that allow for real-time communication and collaboration, but why, then, is it still so hard to find the time for connecting with your client or… Continued
Did You Know?
September 24th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. When creating a video campaign, use metrics like exposure time and re-play rates to measure success. 2. There are four principles of… Continued
Keeping Brands Relevant: Digital Media, Millennials and Corporate Responsibility
September 24th, 2007 by PRNEWSIn the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued
Countdown to Liftoff: Building Effective Product-Launch Platforms
September 24th, 2007 by PRNEWSThe business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal… Continued
Tip Sheet: How To Identify and Assuage Victims
September 17th, 2007 by PRNEWSWhat is the single most powerful component of bad news? Is it conflict? Is it confrontation? Is it complexity? Or controversy? The crucial ingredient in bad news is the creation of victims and the failure… Continued
Case Study: Bridging the Digital Divide Through Philanthropic PR
September 17th, 2007 by PRNEWSCompany: Sun Microsystems/Sun Foundation Agency: MWW Timeframe: 2005-2006 Being a volunteer can be one of the noblest human endeavors. For Silicon Valley stalwart Sun Microsystems, volunteerism, both personal and corporate, is not simply a self-congratulatory… Continued
Quick Study: Relevant Web Sites; E-Mail Superpowers; Marketing Accountability Anguish
September 17th, 2007 by PRNEWS*10 Tips to Keep Your Site Relevant: It’s a good idea to re-launch your Web site every two or three years to make sure your structure, layout, content and technologies are up-to-date and follow the… Continued