Green has gone mainstream, and it’s about time. As a nation, we’ve been embarking on this movement for more than 30 years, and it’s officially hit its tipping point. After all, Time, Newsweek, Esquire, Vanity… Continued
Archive: May 2007
Case Study: Out-Scooping The Competition: Ice Cream Lovers Vote In An Election Where Everyone Wins
May 28th, 2007 by PRNEWSCompany: Mayfield Dairy Farms Agency: Waterhouse PR Timeframe: 2006 Each year, Mayfield Dairy Farms introduces new limited-edition ice cream flavors as part of its Feature Flavor Program. This tradition has yielded some of the company’s… Continued
Quick Study: Gen Y Says, ‘Talk To Us;’ Online Video Gains Momentum; Employees Get Flexible
May 28th, 2007 by PRNEWSCan You Hear Me Now? As discussed in last week’s feature, “Wooing Generation Y,” this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This… Continued
How To…Create An Intranet Communications Forum
May 28th, 2007 by PRNEWSDigital communications channels have changed the face of employee and internal communications by allowing for constant, unfiltered, transparent dialogues to take place at work, but within the comfort of individuals’ cubicles. Additionally, with the much… Continued
Did You Know?
May 28th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 1% of a community generates new content, and 10% of a community contributes to existing content. 2. The agency billing-rate model is… Continued
Refrigerate After Opening: Extending Your Brand’s Digital Shelf Life
May 28th, 2007 by PRNEWSWay back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are the days of yore. Now consumers… Continued
It’s All Relative: Page Society Members Hone In On Relationships
May 28th, 2007 by PRNEWSIt was a roundtable of a different sort: On May 21 – 23, thought leaders from two industry realms – corporate communications and academia – gathered in Hanover, N.H., for the second annual Arthur W.… Continued
Tip Sheet: Successfully Managing A Public Investigation: Four Tips For Turning Down The Heat
May 21st, 2007 by PRNEWSFive months into what has been dubbed the “oversight” Congress, a myriad of companies and organizations across a wide swath of industry sectors have begun to receive investigative requests from oversight committees. In addition to… Continued
Case Study: 10,000 Steps A Day Keeps Obesity At Bay
May 21st, 2007 by PRNEWSCompany: Blue Cross Blue Shield of Arizona Agency: CKPR Timeframe: 2004-present We are a convenience food nation with increasingly sedentary lifestyles. These two forces working together have created a problem of mammoth proportions, and obesity… Continued
Quick Study: Shift In Consumer Decision-Making Patterns; Recruiting Top Talent; Word-Of-Mouth Marketing
May 21st, 2007 by PRNEWSHow Fast Consumers Make Up Their Minds Weber Shandwick recently released a consumer research report that points to rapidly shifting consumer decision-making patterns and speed-to-action. The global survey, titled “New Wave of Advocacy,” polled nearly… Continued