Archive: December 2005

By David Warschawski They say the truth will set you free. Hopefully the truth will also help you create great marketing results. To spread the truth further, you need to recognize three communications myths whose… Continued

Catherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals,… Continued