COMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued
Archive: September 2005
Environmental Sustainability PR’S Green Thumb
September 14th, 2005 by PRNEWSSince the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued
Crisis Management In A Post-Katrina World
September 14th, 2005 by PRNEWSHere at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued
Exclusive: PR News/PRSA ‘Silo Buster’ Survey: PR/IR Functions Continue To Grapple With Convergence
September 14th, 2005 by PRNEWSIs the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued
With ‘Slow-Burn’ Situations, PR Pros Still Have To Think Fast
September 14th, 2005 by PRNEWSThere’s an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff… Continued