It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone LLC, to provide strategic counsel and recommendations to clients… Continued
Archive: September 2005
Media Metrics
September 21st, 2005 by PRNEWSBefore the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that’s when (No. 1 TV advertiser) Detroit rolled out many of its new… Continued
What Goes Around: Revamping The Recycling Cause
September 21st, 2005 by PRNEWSRecycling. If it was exciting in years past, it certainly isn’t now. Green news is mostly old news, but that didn’t stop the State of California from giving it one more go. Surprise: It worked.… Continued
Diversity: Reaching For The (Latino) Rainbow
September 21st, 2005 by PRNEWSThe melting-pot theory behind American culture does not translate into the PR profession’s vernacular, but it’s time to acknowledge the country’s changing complexion. According to the cover story in DiversityInc’s September issue, “Generation N: The… Continued
They Don’t Teach ‘Victim Management’ In School
September 21st, 2005 by PRNEWSAt the end of a recent major daylong conference for a large group of defense-industry crisis-communications managers, a very excited observer who was in charge of “first operational response” within his corporation came up to… Continued
‘Share of Discussion’ Techniques Fill Vacuum In PR Measurement Efforts
September 21st, 2005 by PRNEWSThe terms “mind share” and “competitive analysis” have, in the last decade, seeped into the business vernacular, shorthand expressions for top managers to indicate to the rank- and-file how crucial it is for companies to… Continued
Newsletters Struggle To Gain Analyst Mind Share
September 21st, 2005 by PRNEWSFor Allen Weiner, when it comes to worthwhile communications with the PR community, analyst newsletters just don’t do the trick. “I’m into speed and accurate information with good contacts and follow-up that’s sent to me… Continued
Don’t get tripped up by the (news) wires
September 14th, 2005 by PRNEWSBy Jim McGovern Getting company news in front of your target audiences used to be a mystery to many PR exec, but the advent of the Internet helped change all that. The Internet, as a… Continued
Hispanic PR Group Reaches Out
September 14th, 2005 by PRNEWSThe Hispanic Public Relations Association (HPRA), which represents more than 150 Hispanic communications professionals nationwide, now is accepting submissions from people who would like to sit on an ad hoc committee being created to expand… Continued