Archive: March 2005

Bank Rhode Island — Marie T. van Luling (ex-Manning Selvage & Lee/Aetna Life & Casualty) has joined the Providence, R.I.-based bank as senior vp/marketing and corporate communications. She will be responsible for managing all communications… Continued

“The institutional and investor communities want CEOs who are more likely to fly under the radar, eschewing personal acclaim in favor of team-building and corporate success. In demand are corporate leaders who don’t think of… Continued

While the job market for PR has in the last few years been on the sluggish side, the rest of the decade is quite promising for a PR career. The latest issue of Fortune (March… Continued

The ouster earlier this month of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee — is the latest in a string of scandals at the aerospace giant. A… Continued

COMPANY: Diageo PR AGENCY: Westhill Partners CATEGORY: Corporate Social Responsibility/Community Affairs BUDGET: N/A TIMEFRAME: 2001-2004 When it comes to liquor giant Diageo’s global commitment to social causes and civic involvement, you might say it all… Continued

The driving force behind the International Public Relations Research Conference, now in its eighth year, is to sit and discuss research pertaining solely to public relations. More than 70 papers describing research, theory and case… Continued

The last few weeks of news might have you believing that everyone with a computer is dosing on blogs (the shortened form of the original “Web logs”). But it’s just more “inside baseball” within media… Continued

According to “DefineThat,” a snappy little service on the Internet, public relations is “a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or… Continued

It may be taboo in public relations, but Heath Shackleford, PR manager at American Healthways Inc. (Nashville), admits that he “always hated press releases.” But he changed his tune about the effectiveness of press releases… Continued

COMPANY: Dell Inc. PR AGENCY: GCI Read-Poland CATEGORY: Environmental Communications BUDGET: $500,000 globally TIMEFRAME: 2004 It was an increasing problem we all faced: what to do with our old computer(s) collecting dust in the attic.… Continued