Archive: January 2005

Connors Communications – Kevin Ota (ex-Blanc & Otus Public Relations) joins the firm as vp/media practice, and Michael Levin (ex-Scala Multimedia Software) comes aboard as vp/interactive for the New York City-based PR and marketing firm… Continued

No matter where they watch (broadcast or cable) or what (regular season games or the anti-climactic Pro Bowl following the Super Bowl), beer drinkers love their football. Major League Baseball and the National Basketball Association… Continued

CLIENT: UPS PR AGENCY: Edelman CAMPAIGN TYPE: Global PR Campaign TIMEFRAME: March 25, 2003 – ongoing BUDGET: $1.5 million When war in Iraq broke out in March 2003, UPS was just four days away from… Continued

There’s been quite a bit of industry coverage lately heaping praise on the benefits of large, multinational networks. We read that the Fortune 500 powerhouses are increasingly consolidating their accounts with these behemoths, believing that… Continued

What’s hot (and cold) in information technology (IT) and business editorial for the coming year? “Edit Forum Hot Topics” is based on an analysis of the 2005 editorial calendars of more than 350 IT and… Continued

By Katie Paine The consensus among hockey pundits is that this National Hockey League season is toast, and the next season is in jeopardy, too. The pending doom of the NHL draws a stark contrast… Continued

The spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group’s Ketchum public- relations firm — as part of a $1 million contract with… Continued

The Boston Red Sox may have rocked Beantown last year by winning their first World Series since 1918 but more than a few Bostonians must have just tuned it all out. That’s one conclusion we… Continued

CLIENT: Taco Bell PR AGENCY: Cohn & Wolfe CAMPAIGN TYPE: Media Relations TIMEFRAME: August-October 2003 BUDGET: $250,000 When California’s historic gubernatorial recall election was announced in August 2003, it seemed ripe for the kind of… Continued

For years, Todd Defren, principal of 18-month-old Shift Communications, had been aware of a huge discrepancy in the way sales and marketing professionals regard the importance of public relations’ ability to generate sales leads. He… Continued