Archive: October 2004

Being wrong has seldom been so punishing. In the current business climate, PR pros need the intellectual capital to improve PR performance and demonstrate PR’s value to senior management. With that in mind, PR News… Continued

The legal profession has lobbied hard for government legislation that allows juries to hand out multimillion-dollar awards in medical malpractice suits, which have cranked up the cost of malpractice insurance into the stratosphere. Still, doctors… Continued

What’s The Frequency? In 1996, the Federal Communications Commission (FCC) dropped the licensing requirement that each radio station run PSAs as a requirement for license renewal. Without government diktat, one might think that would cut… Continued

Managing ever-present competitive and cost pressures, corporations are tasking their PR teams to find new and improved means to measure and validate the impact of their initiatives. In most cases, our reaction has been to… Continued

A New Survey Of Radio PSA Directors In The Top 50 Markets says that 100% of stations have a public service announcements rotation. Of course, it’s difficult to get a 100% of anything so let’s… Continued

David Kistle is catching a flight to Birmingham, Alabama to huddle with a few IABC chapters. Or is it back to Minneapolis? to work on his accounts as senior VP at Padilla Speer Beardsley, where… Continued

In the last year or so the struggle over measurement has moved from understanding output (your media hits) to capitalizing on the outcomes (how they connect to the company’s overall business goals). Not exactly like… Continued

With the football season in full swing we thought it would be useful to provide some media stats related to the gridiron, which seems to have fully eclipsed Major League Baseball as the national pastime.… Continued

By David Shoffner/Pavone The cardinal rule of guerrilla promotions – smaller is better – is reinforced throughout the Gazebo Room effort. A tight budget, limited geographic focus, and a client significantly smaller than its deep-pocketed… Continued

CAMPAIGN TYPE: Marketing Communications TIMEFRAME: December 2003 – January 2004 BUDGET: $30,000 Talk about chicken hawks. Gazebo Room Salad Dressing and Marinade (Mechanicsburg, Penn.), a 50-year-old regional brand that’s sold in 13 states around the… Continued