Archive: September 2004

The low-caRb craze is going gangbusters in the media. Although it’s been around since 1997, the diet has become so prevalent that its overall media share among the three diet- concepts is as great now… Continued

By Mike Walsh, Director of Communications/SunGard Availability Services. With the recent hurricanes in Florida, the three-year anniversary of the September 11 attacks and one year after the Northeast Blackout of 2003, disaster planning needs to… Continued

Before the September 11 attacks, Aetna Inc had in place various crisis communications plans for unforeseen events like weather-related disasters and airline accidents. But in the immediate aftermath of that horrible day, Roger Bolton, senior… Continued

Seattle advertising and PR agency KNCB Dave recently announced that it has changed its name to Dave Syferd & Partners. Syferd, a veteran marketing executive who started his career at Hill & Knowlton (and also… Continued

About 1,000 communications students will converge on New York for the Public Relations Student Society of America (PRSSA) 2004 National Public Conference. The PRSSA conference, titled, “Success and the City: Framing the Future of Public… Continued

The rock rarities – the Stones, Springsteen and (what’s left of) the Who – don’t need an ounce of publicity to put the fannies in the seats. But most rank-and-file rock bands fret that they… Continued

Public relations veteran Louise Pollock, former chairman of independent food PR agency, AronowPollock Communications, has opened Pollock communications (New York). The new agency will focus on foods and healthy lifestyle communications to benefit traditional food… Continued

If this were Major League Baseball it would be like the Boston Red Sox luring one of the New York Yankees’ ace hitters up to Beantown (or vice versa) during the pennant stretch. Himler, who… Continued

Working behind the scenes — that’s what the best PR professionals are supposed to do, week in and week out. Yet there comes a time when the spotlight shifts from the company and its (often… Continued

By Bruce Jeffries-Fox PR measurement is moving forward, but at a glacial pace. Surveys consistently show that only a small percentage of PR execs use measurement, although the proportion is slowly growing. Digging into the… Continued