The low-caRb craze is going gangbusters in the media. Although it's been around since 1997, the diet has become so prevalent that its overall media share among the three diet-
concepts is as great now as that of low-fat diets (long the only game in town among diet programs).
The examination, part of a recent Cymfony study on low-carb products, points to the increasing intensity of media coverage among competing brands and, subsequently, why it's
so important for PR execs to stay on top of their Brand X(s). For more, see page 3. PR
Source: Cymfony