Archive: November 2003

It’s one of the hottest (but least understood) items in the communications field these days: Search Engine Marketing (SEM), which comprises both Search Engine Optimization (SEO), primarily working with the components of a Web site,… Continued

Launching a new car or truck into the marketplace is a multimillion-dollar effort. Months of investment in design, product specifications, testing and factory tooling often ride on a small window of opportunity to communicate to… Continued

As a broadcast journalist for more than 20 years for both CBS News and WUSA-TV in Washington D.C., Kent Jarrell covered some of the biggest stories in the last two decades, including the Persian Gulf… Continued

The Kiplinger Washington Editors Inc. 1729 H St. NW Washington, DC 20006 202.887.6400 http://www.Kiplinger.com The Wind-Up Founded more than half a century ago as Changing Times and now known as Kiplinger’s Personal Finance, this pub… Continued

Eric Lundquist, editor-in-chief (since 1999) of eWeek, doesn’t want to hear about the latest in MP3 technology. For the purposes of eWeek (400,000-circ) he’s strictly interested in stories about b2b technology. The publication, which in… Continued

“An internal compliance officer, a stronger fund board, a corporate ombudsman are all worth considering…If you’ve really screwed up, bring in a big hitter like Arthur Levitt. If the sins aren’t as grave, a lower-level… Continued

Darcy Communications, a Houston-based PR firm specializing in crisis management, has merged into The Alliant Group, an Austin-based PR and marketing agency. Bruce Hicks, Darcy’s founder and president, is now senior director of The Alliant… Continued

D S Simon Productions, which produces VNRs, last week reached an agreement with the National Women’s Health Resource Center (NWHRC) that will allow selected healthcare PR pros to align their company’s/ client’s messages with the… Continued

The third quarter list isn’t too much of a departure from the second quarter, with Coca-Cola and Bank of America falling by the wayside, replaced by General Electric and Merrill Lynch. The MRI, conducted quarterly… Continued

The Wall Street Online (WSJ.com) last week announced the launch of a new section to its Web site, “Personal Journal,” stemming from the previous “Your Money” section online. “Personal Journal” contains new content and more… Continued