“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued
Archive: June 2003
PRSA says FCC Should Put the Brakes On…
June 2nd, 2003 by PRNEWSThe PRSA last week called on the Federal Communications Commission to postpone its scheduled June 2 vote to review regulations for media ownership. The 20,000-member organization distributed a release saying the decision by FCC chairman… Continued
WHO Announcement Doesn’t Rock IABC Confab…
June 2nd, 2003 by PRNEWSThe backpedaling by the World Health Organization (WHO) about the impact SARS (severe acute respiratory ailment) is having in Toronto hasn’t deterred communications executives from attending the IABC annual conference, which kicks off in Toronto… Continued
PR Movers…
June 2nd, 2003 by PRNEWSReid Walker joins Honeywell Speciality Materials as VP of communications; he was director of global marketing communications for GE Global eXchange. Contact: [email protected]. Gemstar-TV Guide International has named Christine Levesque (ex-Rainbow Media Holdings) as executive… Continued
…And Tactics
June 2nd, 2003 by PRNEWSLynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued
Battle is Brewing Among Media Measurement Vendors
June 2nd, 2003 by PRNEWSThe race is on. A number of leading media-measurement firms have in recent months struck up strategic partnerships meant to expand the depth and breadth of their services. These new alliances signal a heating up… Continued
How to Salvage Reputations When Celebrities Stumble & Fall
June 2nd, 2003 by PRNEWSAny ambitions former U.S. drug czar and Education Secretary William Bennett had for high office went up in smoke along with a reported $8 million be blew in Las Vegas in the past decade. Bennett,… Continued