Archive: June 2003

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"Overheard"

June 2nd, 2003 by

“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued

PRSA says FCC Should Put the Brakes On…

June 2nd, 2003 by

The PRSA last week called on the Federal Communications Commission to postpone its scheduled June 2 vote to review regulations for media ownership. The 20,000-member organization distributed a release saying the decision by FCC chairman… Continued

WHO Announcement Doesn’t Rock IABC Confab…

June 2nd, 2003 by

The backpedaling by the World Health Organization (WHO) about the impact SARS (severe acute respiratory ailment) is having in Toronto hasn’t deterred communications executives from attending the IABC annual conference, which kicks off in Toronto… Continued

PR Movers…

June 2nd, 2003 by

Reid Walker joins Honeywell Speciality Materials as VP of communications; he was director of global marketing communications for GE Global eXchange. Contact: [email protected]. Gemstar-TV Guide International has named Christine Levesque (ex-Rainbow Media Holdings) as executive… Continued

…And Tactics

June 2nd, 2003 by

Lynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued

Trend…

June 2nd, 2003 by

The Internet is rapidly becoming a vital tool for radio newsrooms. News Generation Inc., a PR services company specializing in radio placement, has been conducting surveys for the last four years about the importance of… Continued

Battle is Brewing Among Media Measurement Vendors

June 2nd, 2003 by

The race is on. A number of leading media-measurement firms have in recent months struck up strategic partnerships meant to expand the depth and breadth of their services. These new alliances signal a heating up… Continued

How to Salvage Reputations When Celebrities Stumble & Fall

June 2nd, 2003 by

Any ambitions former U.S. drug czar and Education Secretary William Bennett had for high office went up in smoke along with a reported $8 million be blew in Las Vegas in the past decade. Bennett,… Continued