It’s always disconcerting to do pre-campaign measurement to ascertain your client’s reputation and discover that analysts and employees alike lack confidence in the company. But imagine uncovering that information and then sending it in report… Continued
Archive: February 2003
… One Network Fails the Test
February 10th, 2003 by PRNEWSCNN, however, and lead anchor Aaron Brown have felt the backlash of negative press after Brown did not return to anchor CNN’s coverage after hearing of the disaster. His conflict: He was participating in a… Continued
Companies Scramble in Wake of Tragedy …
February 10th, 2003 by PRNEWSCompanies nationwide put their crisis plans to the test in the wake of the space shuttle Columbia tragedy. In order to avoid serious negative PR repercussions, Hewlett-Packard pulled advertising touting the role of its equipment… Continued
Generally Accepted Practices in PR: Best Practices Emerge in USC Study
February 10th, 2003 by PRNEWSAligning your communications goals with your company’s overall business goals not only wins you the admiration of management – it wins you a bigger budget to do even better PR. Research proves it. The University… Continued
Keeping the Sabbath Becomes Media Mantra for NJOP
February 10th, 2003 by PRNEWS“Shabbat Across America” would have been a tough media sell under any circumstance: a one-day nationwide event targeting only 3 percent of the population (Jews) and encouraging them to take part in a religious observance… Continued
Media Insight: Satellite Today
February 10th, 2003 by PRNEWSPBI Media, LLC 1201 Seven Locks Road, Suite 300 Potomac, MD 20854 301/354-2000 http://www.telecomweb.com/satellite With satellites providing everything from intelligence on Iraqi weapons to 300 channels worth of television entertainment, it’s one business that’s never… Continued
Media Metrics
February 10th, 2003 by PRNEWSIf you’re targeting Baby Boomers and senior citizens with your latest news, you’re in luck. AARP The Magazine debuted late last month with the largest circulation in the country at 21.5 million households and 35.2… Continued
Strategy of the Week
February 10th, 2003 by PRNEWSNo matter how closely you work with a reporter, don’t abandon all formalities. Seth Arenstein, VP and editorial director of the broadband group at PR NEWS parent company PBI Media, recently received a package from… Continued
Media Moves
February 10th, 2003 by PRNEWSJonathan Klein becomes director of special projects for Gear. He is responsible for writing, editing and bookings for celebrity profiles. Email [email protected] … Newsweek promotes Richard Ernsberger from general editor to senior editor, world affairs,… Continued
‘Provocative’ Programming
February 10th, 2003 by PRNEWSTina Brown joins CNBC to host “Topic A,” a new quarterly series of hour-long specials debuting March 20 at 9 p.m. (EST). Brown, the former editor-in-chief of Talk magazine, will discuss what the network refers… Continued