BioPharm Ben Rudolph, contributing editor for Biopharm, writes a new monthly column for BioPharmaWeb, a British biotech Web site. The untitled column covers issues relevant to the American and European biotech communities. E-mail at [email protected]… Continued
Archive: November 2000
The NewsMonitor
November 23rd, 2000 by PRNEWSPeople Moves Mark Chataway leaves chairman seat at Interscience Europe, a unit of Bcom3, to join Edelman Worldwide as chair, Europe, Edelman Health. Joan Wainwright leaves the U.S. Social Security Administration to join Merck &… Continued
Online PR Survey: Respond & Win! Deadline Extended!
November 23rd, 2000 by PRNEWSPlease take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued
Strategic Online Communications Seminar
November 23rd, 2000 by PRNEWSDear Healthcare PR & Marketing News Reader, On December 4-5, our sister publication PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool.… Continued
Questions To Ask During Clinical Trials
November 23rd, 2000 by PRNEWSWhen a drug firm embarks on Phase I and II clinical trials, ready or not, public relations professionals and their clients march into a field of communications challenges. Marketers quickly realize that managing perceptions about… Continued
CaseStudy: In-House Program Is Shot in The Arm for Hospital’s New ER
November 23rd, 2000 by PRNEWSFunding constraints may limit the amount of money that can be spent on traditional types of marketing, such as advertising and brochures. That’s when hospital PR and marketing teams need to get creative. One Florida… Continued
Providers Increase Focus On Managing the Customer Relationship
November 23rd, 2000 by PRNEWSWith the ascendancy of the consumer empowered by choice in healthcare, customer relationship management (CRM) is beginning to play at healthcare delivery organizations. The combined impact of increased enrollment in deeply discounted managed care plans,… Continued
Tuning Up Your Broadcast Media Pitches
November 23rd, 2000 by PRNEWSYour medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision makers from “Newshour with Jim… Continued
Web Portals Weighed As An Effective Marketing Tool
November 23rd, 2000 by PRNEWSAfter initially viewing Web sites only as online brochures, many PR and marketing departments at healthcare organizations are viewing the Web as an effective way to be more proactive in sending out messages to market… Continued
Online PR Survey: Respond & Win!
November 20th, 2000 by PRNEWSPlease take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued