Archive: November 2000

BioPharm Ben Rudolph, contributing editor for Biopharm, writes a new monthly column for BioPharmaWeb, a British biotech Web site. The untitled column covers issues relevant to the American and European biotech communities. E-mail at [email protected]… Continued

People Moves Mark Chataway leaves chairman seat at Interscience Europe, a unit of Bcom3, to join Edelman Worldwide as chair, Europe, Edelman Health. Joan Wainwright leaves the U.S. Social Security Administration to join Merck &… Continued

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued

Dear Healthcare PR & Marketing News Reader, On December 4-5, our sister publication PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool.… Continued

When a drug firm embarks on Phase I and II clinical trials, ready or not, public relations professionals and their clients march into a field of communications challenges. Marketers quickly realize that managing perceptions about… Continued

Funding constraints may limit the amount of money that can be spent on traditional types of marketing, such as advertising and brochures. That’s when hospital PR and marketing teams need to get creative. One Florida… Continued

With the ascendancy of the consumer empowered by choice in healthcare, customer relationship management (CRM) is beginning to play at healthcare delivery organizations. The combined impact of increased enrollment in deeply discounted managed care plans,… Continued

Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision makers from “Newshour with Jim… Continued

After initially viewing Web sites only as online brochures, many PR and marketing departments at healthcare organizations are viewing the Web as an effective way to be more proactive in sending out messages to market… Continued

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued