A 1999 cover story in Fast Company highlighted a major transition in the business world toward a “Free Agent Nation.” Several developments at last week’s PRSA World Public Relations Congress in Chicago prove that the… Continued
Archive: October 2000
Courting the Campus Elite: What You Should Know About College Recruiting
October 30th, 2000 by PRNEWSHaving been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for the Council of Public Relations… Continued
New Twist on Old Campaign Makes Brand Stick with Journalists
October 30th, 2000 by PRNEWSThe Case: A Sticky Situation What editor would want to cover Scotch tape? That would be like reporting on tap water or rocks: it’s already a fact of life. Yet 3M Corp. hoped for coverage… Continued
Coffee Talk
October 30th, 2000 by PRNEWSHoping to get one of those highly coveted placements on the morning shows? There’s always the option du jour – dress up as an animal mascot or giant mushroom, slap on a sandwich board touting… Continued
This Just In…
October 30th, 2000 by PRNEWSFrom the conference floor: PRSA president and COO Ray Gaulke shifts role and will now handle fundraising efforts for the PRSA Foundation and its public service initiative, K.I.D.S. The society hopes to name a new… Continued
Ringer Emerges on PR Measurement Field; Challenges Comfortable Players
October 30th, 2000 by PRNEWSCHICAGO – “In the next 500 days, a company not currently in your field will introduce a product that’s better than yours,” futurist Watts Wacker predicted in his keynote address at PRSA’s Public Relations World… Continued
Bookmark It
October 30th, 2000 by PRNEWSIf the word “crisis” appears in your job description, you’ll want to keep an eye on these Web sites: PlanetFeedback.com. Founded by a former P&G marketing manager, the site harvests comments and complaints about specific… Continued
Editors’ Note
October 30th, 2000 by PRNEWSPlease join us Tuesday November 14 in New York City for PR NEWS Seminars’ “Best Practices in PR Measurement.” Hear from leading measurement experts on the topics most important to your communications efforts. All PR… Continued
JobTracker
October 30th, 2000 by PRNEWSMarketing Communications Manager Dotcast, Inc., a fast-growing broadband service provider, has an immediate need for an experienced communications professional to develop and implement a corporate-wide marketing communications program. A well-funded private company headquartered in Silicon… Continued