Archive: August 2000

Inside Busts Out. It was only a matter of time until Inside.com parent company Powerful Media made the move to expand its empire offline. The harbinger of all things media-related plans to launch a print… Continued

U.S. Newswire introduces SourceLink, a Web-based query service designed to connect journalists with expert sources in the public affairs arena. The National Press Club is contributing sources to the database. Busted: Alan Nevins, a literary… Continued

What dotcom cool down? Bigwig agencies have hardly abandoned the inevitable gloat that seems to ooze its way to the surface of every media interview: “We’re so swamped that we are now interviewing prospective clients… Continued

FSBA: Media Consultant $100 billion public pension fund seeking the services of a media consultant. Details of the engagement available Aug. 25 at http://www.fsba.state.fl.us Florida State Board of Administration Tallahassee, Florida. JobTracker Ad Placement To… Continued

When Caster Communications of Providence, R.I., put out an invitation for journalists to receive a $100 gift certificate to visit OneCall.com, the goal was to earn reviews for the A/V specialty e-tailer. The question of… Continued

Trying to impress that potential employer with your creative prowess? You might want to double-check your resume and gauge its rating on the snooze-o-meter. Action verbs and colorful phrases will definitely make your pitch stand… Continued

A new Web site, http://www.MarketingAngel. com, promises to sit on your shoulder and provide guidance with issues relating to design, media, PR and copywriting. The new site is the brainchild of McCall Media & Marketing,… Continued

Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that’s “borrowing” his brand name for alternative use (we’re figuring you readers can… Continued

On the road to crisis communications there are product recalls and there are lawsuits. Although Firestone’s tire defect has dominated national news headlines in the past two weeks, class action lawsuits constitute the fastest growing… Continued

Your company’s e-business unit is exploring how some shrewd partnerships might enhance your brand’s credibility and market share online. Does your PR team have a seat at the table? This year, more than $110 billion… Continued