Archive: July 2000

Dun & Bradstreet chief communications officer Bill Doescher will retire in December after 22 years with the financial and business data powerhouse to launch a new consultancy (The Doescher Group, Ltd.) in Scarsdale, NY.

Brooklyn Union took first place for brand loyalty among utility companies in the most recent customer loyalty survey conducted by Brand Keys, a New York-based strategic-brand planning and customer loyalty research firm. Robert Passikoff, president… Continued

Only one in four Web businesses have a formal budget for site promotions, but those who do are most likely already profitable, according to a new study by ActivMedia Research. The study reports that Web… Continued

The number and value of cross-border mergers and acquisitions hit an all-time high for a six-month period in the first half of 2000, according to research gathered by KPMG LLP. There were 3,310 deals announced… Continued

As “e” business begins to segue into simply business, tech reporting has begun to converge with more mainstream business coverage. It’s focusing less on the mechanics of technology and more on how it has shaped… Continued

2000 Platinum PR Honarable Mention The Case Magnetic Poetry rose to become a staple of pop culture in the mid ’90s, but by 1999, sales of the tiny make-your-own-poetry word tiles had plateaued. Kohnstamm Communications… Continued

eCompany Now http://www.ecompany.com 1 California, 29th Floor San Francisco, CA 94111 415/293-4800 eCompany Now and ecompany.com represent AOL/Time Inc.’s attempt to create an interdependent magazine and Web site. The “twins” are reaching for general business… Continued

The job of selling a merger to employees is one of the most challenging tests for a communicator. Un-selling it makes the first part look easy. In the wake of some spectacular M&A failures -… Continued

line56 1 Market St. Spear Tower 36th Floor San Francisco, CA 94105 415/293-8443 http://www.line56.com Whenever a new business trend or marketplace emerges, the publications that pop up to cover it inevitably start out broad and… Continued

After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren’t surprised to see a release from the agency with the headline, “Expert Nominates… Continued