Archive: June 2000

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Put Crisis on Your Calendar

June 12th, 2000 by

It’s not too late to register for the PR NEWS Advanced Crisis Management Seminar, scheduled for June 20 in Washington, DC. Event panels and hands-on workshops will cover both online and offline crisis management strategies.… Continued

This Just In…

June 12th, 2000 by

Today, 86% of CEOs are actively involved in the annual report process, up from roughly 66% in 1985, according to a study by Cato Communications. Nearly three out of five CEOs now play a role… Continued

Investor Habitats

June 12th, 2000 by

Online investors are a different breed from traditional shareholders, and tend to be independent thinkers, according to the latest research by InvestMove.com, a stock research information firm. A recent survey of 507 account holders revealed… Continued

Free Association

June 12th, 2000 by

It’s a candidate’s job market and agencies are starting to turn blue from hemorrhaging employees. So it’s no shocker that the latest conventional wisdom on the agency scene is this: invest in employees, keep employees,… Continued

Rogue Rules

June 12th, 2000 by

Like the modern-day equivalents of Jekyll and Hyde, even the most upstanding corporate citizens have alter egos on the Web. Case in point: sites like WalMartSucks.com, sHell on Earth (a Shell Oil parody) and “Untied… Continued

Personalized Product Launch Richer Than Expected

June 12th, 2000 by

The Case Almost every day was an emergency in the spring of 1999 for the account team at Patrice Tanaka & Co. Much of staffers’ time was spent racing around New York in taxicabs, guarding… Continued

By Design: Empowered Staffers Become Powerful Recruiters

June 12th, 2000 by

The Case It started with a disco ball. If a Florida-based tech company was going to attract digital-savvy employees and keep its top talent from fleeing to the Silicon coasts, the best strategy was to… Continued

Preparing for the End of the World

June 12th, 2000 by

The Case Some might say winning an award for crisis communications without a crisis is like being named best dressed in a nudist colony. But when UUNET Technologies began planning for Y2K, no one knew… Continued

Horse-Drawn Community Event Rallies Support for the Arts

June 12th, 2000 by

The Case The gala that Seyferth & Associates, Inc. launched in October 1999 was a little behind schedule – 507 years, to be exact. In 1492, Leonardo da Vinci was commissioned by the Duke of… Continued

Cheers! Coors, Community Keep Kids Dry

June 12th, 2000 by

The Case Situated about five minutes from the Mexican border and the infamous town of Tijuana, the last thing the residents of Chula Vista, Calif., needed was yet another stimulus influencing their kids to engage… Continued