Archive: October 1998

Details on pitching an op-ed editor at key media outlets. Toronto Star Circulation: M-F: 359,655; S: 324,466 Contact: Bill Harper, Op-Ed Page Editor Address: 1 Yonge St., Toronto, ON M5E 1E6, Canada Phone/Fax: Phone: 416/367-2000… Continued

Profit Magazine Address: 500 Oracle Parkway Redwood Shores, CA 94065 Not all software technologies are equal – and editors at Profit plead with PR folks, "look at the magazine." If you have a client whose… Continued

Company execs who think their worst nightmare is a rumor among stockholders may need a wake-up call. Just-released research by the Institute for Public Relations on the incidence and impact of corporate rumors shows that… Continued

Op-Ed Editors Weather the Worst Of Scandal Effects You may be one of the many in PR who has had enough of the Starr Report and the Clinton/Lewinsky matter, but trust us when we tell… Continued

The Year 2000 computer crisis is the topic of a one-day forum sponsored by PR NEWS and APCO Associates Feb. 22, 1999, at the Capital Hilton in Washington, D.C. Corporate communicators and Y2K experts will… Continued

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

On the Radar Screen A Reminder: Edit, Edit and then Re-Edit Three press releases that came our way last week stopped us in our tracks. The cry in the newsroom was "What were they thinking?"… Continued

The convergence of technology with every single business sector and its infusion into our own personal lives has prompted a sea of change in how we, as professional communicators, must approach our work on a… Continued

In a move to bring about increased synergy between holding company Young & Rubicam Inc.’s advertising and PR operations, subsidiary Burson-Marsteller’s CEO Thomas Bell Jr. will become worldwide chairman and CEO of Young & Rubicam… Continued

AIDS Activists Protest New Drug Pricing Chanting angry statements like "We die! They make money!" more than 150 members and supporters of the AIDS activist group, ACTUP Philadelphia, circled DuPont Pharmaceuticals’ corporate headquarters in Wilmington,… Continued