Archive: April 1998

Survey Says Net Influence is Internal A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations. A key revelation indicates that… Continued

Address: 135 North 6th St. Emmaus, PA 18098; ph: 610/967-5171 If you plant an idea with a Men’s Health editor and it makes it to print, you’ll be reaching more than 1 million readers. One… Continued

Last week, Edelman PR Worldwide, found itself knee deep in the Microsoft [MSFT] v. Department of Justice controversy. Microsoft was taken to task for a PR proposal from Edelman that is meant to help the… Continued

Associations rely on public affairs communications and follow-through to influence government decisions and maintain their membership. For example, the Alexandria, Va.-based non-profit Independent Electrical Contractors, Inc. will keep independent electrical contractors in New Jersey apprised… Continued

Public/Media Relations/Writer/ NATIONAL ASSOCIATION OF CHILDREN’S HOSPITALS AND RELATED INSTITUTIONS National child health association seeks a creative self-starter to develop and implement public and media relations campaigns and provide writing and editing support for publications.… Continued

On The Radar Screen: Brill to Take on Media We wonder if PR pros, who have a love-hate relationship with the press, will be among the subscribers to Steven Brill’s new brainchild: Content. Brill, who… Continued

A drama unfolding over a Midwest company’s refusal to accept 23 million pounds of napalm last week is a key lesson in public affairs. Last week, MWW/Agenda, Chicago, found itself in the midst of a… Continued

Targeting healthcare sales and marketing executives, Healthcare InfoSource released its first quarterly update of Healthcare QuickDisc, providing fast access to current expense and utilization information on more than 6,000 hospitals, networks and other providers. Launched… Continued

Middle Tennessee Medical Center’s (MTMC) is using first-hand patient testimonials throughout its advertising campaign to convince newcomers to Murfreesboro, Tenn., that exceptional healthcare does not require a 20-mile drive to Nashville. Its tagline, "Great Care.… Continued

In the good old days – those kinder, gentler days when PR people in healthcare organizations placed positive stories, doctors and patients were happy, and the insurance money rolled in – the standard community relations… Continued