Now Appearing…Crisis Insurance In this litigious society, nothing surprises us, including this news bit: American International Group, Inc., New York, reports that the American International Companies have premiered Law FirmCrisisFund. It provides up to $10,000… Continued
Archive: April 1998
Building Brand Through PR
April 27th, 1998 by PRNEWSTerri Hautman, manager of Image/Brand for Chrysler Corp. suggests these five rules for building brand through public relations: Know what the product, and the campaign that surrounds it, stands for; Target those buyers who have… Continued
Integrated Marketing Communications: Consistency, Customization Imperative
April 27th, 1998 by PRNEWSIt is crucial for individual departments within a company to conform messages to a central positioning strategy and coordinate their activities with other departments that are interacting with the same stakeholders. Brand equity is a… Continued
Case Study: Crisis Communications
April 27th, 1998 by PRNEWSPower Company Avoids Freeze During Ice Storm When an ice storm knocked out power lines, 8,000 utility poles and all means of communication in rural New York, Niagara Mohawk responded with creative communications and continues… Continued
Calendar
April 27th, 1998 by PRNEWSApril 28 "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 "National Magazine Awards," Magazine Publishers of America, The Waldorf-Astoria, New York, 212/872-3700; http://www.magazine.org. April 29-30 "Dealing… Continued
Avoiding Image Tailspin When Pink Slips Hit the Desks
April 27th, 1998 by PRNEWSWhen a company is in the throes of layoffs, the internal communications process can get muddied when a company seeks to satisfy Wall Street more than its employees. If employees learn that jobs will be… Continued
Authors Discuss PR’s Impact on Management & the World
April 20th, 1998 by PRNEWSIn this article, PR NEWS speaks to the authors of two new communications books. In the first conversation, we speak to Michael Morley, president of the New York office of Edelman, who provides fresh insight… Continued
Eddie Bauer Swallows Bitter Customer Satifaction Pill
April 20th, 1998 by PRNEWSWhen trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued
Calendar
April 20th, 1998 by PRNEWSApril 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued
Managing Market Research In-House
April 20th, 1998 by PRNEWSGrob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued