Archive: April 1998

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Technology: Digital TV Might Interfere With Telemetry Devices Digital television may scramble the radio frequencies of certain hospital telemetry devices, like heart and cardiac monitors, says the FDA and FCC in a joint statement last… Continued

Using TV as a mass reach vehicle to boost awareness and to impact behavior toward "embarassing" medical conditions is fine by consumers, according to a recent study by HMC Mindset, the research arm of the… Continued