Archive: November 1997

Who: Eastern Pennsylvania Network (EPHN-Bethlehem, Pa.) is partnering with Blue Health Network (BRHN-Pottsville, Pa.) When: Nov. 1 (effective date) Total PR/Marketers: 1 marketing director, 2 marketing sales reps (no staff was cut) Effect on PR/Marketing:… Continued

Quality Initiatives N.J. Becomes First State to Use AMA’s Quality Program New Jersey will be the first state in the nation to test drive the American Medical Association (AMA) American Medical Accreditation Program (AMAP). The… Continued

Patient confidentiality is hanging in the balance as legislators and policy makers haggle with federal standards protecting medical records. While fine-tuning on the Health Insurance Portability and Accountability Act of 1996 (HIPAA) – which calls… Continued

To get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of… Continued

To win over client business from the country’s third-largest manufacturer and distributor of spinal implants, agency creatives and marketers at TraverRohrback had to pitch a campaign that first teased then intrigued. Last summer, as Depuy… Continued

Doctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued

The HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued

NCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued

December 8-9 IBC Group’s Auto PPOs. Moving from bill audits to strategic contracts. Orlando. 508/481-6400. December 8-10 The Managed Care Advisory Council’s Demand Management Call Centers in Managed Care. Create, market and manage a nurse… Continued

11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued