Who: Eastern Pennsylvania Network (EPHN-Bethlehem, Pa.) is partnering with Blue Health Network (BRHN-Pottsville, Pa.) When: Nov. 1 (effective date) Total PR/Marketers: 1 marketing director, 2 marketing sales reps (no staff was cut) Effect on PR/Marketing:… Continued
Archive: November 1997
News Monitor
November 27th, 1997 by PRNEWSQuality Initiatives N.J. Becomes First State to Use AMA’s Quality Program New Jersey will be the first state in the nation to test drive the American Medical Association (AMA) American Medical Accreditation Program (AMAP). The… Continued
The Push for Giving Patient Confidentiality a Uniform Look
November 27th, 1997 by PRNEWSPatient confidentiality is hanging in the balance as legislators and policy makers haggle with federal standards protecting medical records. While fine-tuning on the Health Insurance Portability and Accountability Act of 1996 (HIPAA) – which calls… Continued
N.J. Birthing Center Frames Docs
November 27th, 1997 by PRNEWSTo get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of… Continued
Anatomy of a Pitch: Small-Town Ad Agency Shows Its Spine
November 27th, 1997 by PRNEWSTo win over client business from the country’s third-largest manufacturer and distributor of spinal implants, agency creatives and marketers at TraverRohrback had to pitch a campaign that first teased then intrigued. Last summer, as Depuy… Continued
On the Pulse: Trends and Surveys in the Healthcare Industry
November 27th, 1997 by PRNEWSDoctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued
Top 10 HMO Honor Roll
November 27th, 1997 by PRNEWSThe HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued
Kaiser’s Earning of Top Quality Grade Serves Dual Marketing Purpose
November 27th, 1997 by PRNEWSNCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued
How To Take Action on Diversity
November 27th, 1997 by PRNEWS11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued