Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued
Archive: June 1997
Baby Proofing VNR Makes Bland Insurance Industry Look Newsy
June 30th, 1997 by PRNEWSOn first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued
PR & Marketing Calender
June 30th, 1997 by PRNEWSJuly 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued
Cyber PR: New Places to Pitch Your Idea Online
June 30th, 1997 by PRNEWSThe Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued
Media Insight: San Jose Mercury News
June 30th, 1997 by PRNEWS750 RIdder Park Drive San Jose, Calif. 95190-0001; Phone: 408/920-5444 Editor’s Note: With a daily circulation of 287,275 and a Sunday circulation of 347,275, the San Jose Mercury News, owned by Knight-Ridder, is worth having… Continued
Fujitsu and The Benjamin Group Make Fashion Statement with Latest PR Mailing
June 30th, 1997 by PRNEWSIt remains to be seen how many editors and reporters will be wearing these T-shirts on their summer beach excursions, but The Benjamin Group Inc. came up with one of the most clever PR moves… Continued
Plans for PR Trade Association Continues; $100,000-Plus Raised
June 30th, 1997 by PRNEWSThe steering committee of the proposed trade association for PR agencies, tentatively being called the American Association of Public Relations Firms, met last Monday in New York to consider proposals from two companies that help… Continued
Crisis Communications Help
June 30th, 1997 by PRNEWSADI PressTRAC, Inc., Fort Myers, Fla.; 941/466-6166; Contact: P. Lanier Allan Bonner Communications Management Inc., Toronto, 416/484-1667; Contact: John Whytool American Teleconferencing Services, Overland Park, Kan. 913/661-0700; Contact: Trisha Harris Blue Streak/A Communications Co., Los… Continued
Intel Learns from Mistakes; DeCoster Left With Egg on Face
June 30th, 1997 by PRNEWSToday, the story is about learning from your mistakes. Some companies do this very well, and some even learn from other people’s mistakes. Intuit, having seen what happened to Intel when a bug was discovered… Continued
Annual Report
June 30th, 1997 by PRNEWSCompany Name: Eastman Chemical Co. Best Feature: Communications Usefulness Weakest Feature: Corporate Analysis Total Grade: PP1/2 Visual Elements Thematic Consistency & Clarity Usefulness as a Communications Tool Integration of Editorial & Financial Corporate Candor Grade:… Continued