Archive: June 1997

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

The Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued

750 RIdder Park Drive San Jose, Calif. 95190-0001; Phone: 408/920-5444 Editor’s Note: With a daily circulation of 287,275 and a Sunday circulation of 347,275, the San Jose Mercury News, owned by Knight-Ridder, is worth having… Continued

It remains to be seen how many editors and reporters will be wearing these T-shirts on their summer beach excursions, but The Benjamin Group Inc. came up with one of the most clever PR moves… Continued

The steering committee of the proposed trade association for PR agencies, tentatively being called the American Association of Public Relations Firms, met last Monday in New York to consider proposals from two companies that help… Continued

ADI PressTRAC, Inc., Fort Myers, Fla.; 941/466-6166; Contact: P. Lanier Allan Bonner Communications Management Inc., Toronto, 416/484-1667; Contact: John Whytool American Teleconferencing Services, Overland Park, Kan. 913/661-0700; Contact: Trisha Harris Blue Streak/A Communications Co., Los… Continued

Today, the story is about learning from your mistakes. Some companies do this very well, and some even learn from other people’s mistakes. Intuit, having seen what happened to Intel when a bug was discovered… Continued

Company Name: Eastman Chemical Co. Best Feature: Communications Usefulness Weakest Feature: Corporate Analysis Total Grade: PP1/2 Visual Elements Thematic Consistency & Clarity Usefulness as a Communications Tool Integration of Editorial & Financial Corporate Candor Grade:… Continued