Archive: October 1996

Margaret Tutwiler, president of Direct Impact Communications LLC, Alexandria, Va., is among three candidates for the "PR Woman of the Year" award of Washington Women in Public Relations. Also on the slate with the former… Continued

Continental Communications, a Toronto-based Shandwick firm with six offices in Canada, marked its 50th year on Oct. 3. The firm claims to be Canada’s oldest. (Continental, 416/964-6444)

Edelman Public Relations Worldwide, Chicago/New York, formed a new media unit. Based in its New York office, the firm will focus on serving the growing number of new media companies there, which have led some… Continued

For a company that’s just using PR as a means to get a message out, the message had better be good. It should be clear, easy to understand, but most of all, it must say… Continued

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued