"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of the image building process."
or to be "different" gold or silver foil.
you use it. "It is PC to use recycled paper
and now we have such high quality --you
really can't tell the difference," he said.