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Archive: September 1996
STUDENTS TAKING JUNIOR APR
September 23rd, 1996 by PRNEWSAbout 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued
HIGH-TECH EDITORIAL CALENDARS
September 23rd, 1996 by PRNEWSPress Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued
NEWSPAPER DIRECTORY OUT
September 23rd, 1996 by PRNEWSEditor & Publisher magazine has released its "1996 International Yearbook," which includes addresses and editorial staffing details for thousands of daily and weekly newspapers around the world. New this year are e-mail and Web site… Continued
MEDIA ANALYSIS FIRM IN U.K. DEAL
September 23rd, 1996 by PRNEWSThe Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services… Continued
SHAREHOLDER MEASURE ON BALLOT
September 23rd, 1996 by PRNEWSWhile investor relations executives were cheered last year by the override of President Clinton’s veto of the Private Securities Litigation Reform Act of 1995 (PR NEWS, Jan. 1, 1996, p. 8), a ballot measure in… Continued
COMMUNICATING TO THE WORLD ON THE WEB
September 23rd, 1996 by PRNEWSIf you think your World Wide Web site is reaching the world –you may want to think again –many international browsers may not have access to your site. "With international Web sites, compatibility is a… Continued
WHITE HOUSE PRICE CONTEST BOOSTS REAL ESTATE COMPANY’S VISIBILITY
September 23rd, 1996 by PRNEWSBeyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued
MEDIA RELATIONS/APPROACHES
September 23rd, 1996 by PRNEWSAttracting Media Coverage When You Have No News It’s relatively easy to attract media coverage when you’re introducing the latest and greatest product or service, or if your company is making a major business announcement.… Continued
POLITICAL EXPERTS SAY CLINTON CAMPAIGN COMMUNICATING EFFECTIVELY
September 23rd, 1996 by PRNEWSAs the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued