Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued
Social Media & SEO
4 Ways PBS Shapes Content for Maximum Facebook Exposure
April 18th, 2014 by Richard BrownellPBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.
Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy
April 17th, 2014 by Richard BrownellGeneral Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.
6 Tips for Instagram: Spreading Your Message without Being Spammy
April 16th, 2014 byIf you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.
Twitter Deal Puts Spotlight on Social Data Analytics
April 16th, 2014 by Matthew SchwartzAnother day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued
3 Brands Winning the Battle for Views on YouTube
April 15th, 2014 by Matthew SchwartzAs YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.
Crisis Response Lessons Learned from the Boston Marathon Bombings
April 14th, 2014 byIn the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.
Coping with Marketing Discipline Dependencies
April 14th, 2014 by Adryanna SutherlandWe can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
April 14th, 2014 by PRNEWSFor the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.
The Rise of Video Gives PR Teams New Ways to Connect
April 14th, 2014 by PRNEWSPR executives have started to expand their perspective for getting their messages out via online video.