6 Tips for Instagram: Spreading Your Message without Being Spammy


instagram spamIf you're an Instagram user, you've probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.

While that may be a bummer for those of you who have padded your followers lists with those spam accounts (without following them back, of course), users have been asking the Facebook-owned photo-sharing app to purge these spam accounts—and their ability to spray comments—for a while now.

“After receiving feedback from members in the Instagram community, we recently fixed an issue that incorrectly included inactive accounts in follower/following lists,” an Instagram spokesman said in a statement, according to re/code. “We believe this will provide a more authentic experience and genuinely reflect people who are actually engaging with each other’s content.”

With a nod toward real people engaging with each other's content, let's take a look at some tips on how to get the most out of your brand's message via Instagram, courtesy of Matthew Clyde, chief strategist and founder of Ideas Collide. When planning for Instagram, you should:

  • Make me care. Or no one will follow you.
  • Spark conversation and create a community. It’s about the people.
  • Observe. This should be a daily discipline/practice. Learn from your competitors’ mistakes and victories. Observe consumer interaction. Social networks are essentially enormous focus groups where you can learn the consumer’s opinions on your strengths and weaknesses.
  • Have a consistent message. It should ape the one on your other social platforms.
  • Have a theme. With brands using so many platforms today, it’s important to create a consistent theme for your content. Constant product placement is not a theme. Your themes may vary slightly in order to fit niche audiences or specific brand products.
  • Inspire. Use your visual story to inspire your audience. A great example is what Sharpie has done on its Instagram page; it inspires followers by posting images fans have created using their Sharpie markers.

Follow Brian Greene: @bwilliamgreene


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.