Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.
Social Media & SEO
Communicators Start to Don Their Psychological Hats
March 24th, 2014 by PRNEWSAs PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.
Branding Bigger Part of Landing New Accounts
March 24th, 2014 by Steve CodyAny thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.
PR Managers Diving Into Rapidly Changing Talent Pool
March 24th, 2014 by PRNEWSA rapidly changing talent pool is just one of several key trends in PR and communications.
‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring
March 21st, 2014 byFor communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.
How to Navigate the Electronic Landscape
March 21st, 2014 by PRNEWSVideo, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.
3 Pretty Little Lies About Marketing Communications
March 20th, 2014 by Steve GoldsteinThere I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at… Continued
As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager
March 20th, 2014 byFor all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.
PR Insider: What the Future Holds for Traditional PR Tactics
March 20th, 2014 by Kristina JaramilloAre you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.
3 Key PR Disciplines Needed to Climb the Company Ladder
March 19th, 2014 by Matthew SchwartzSocial media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.