Pitch a New Tent at Live Events and Conferences

June 23rd, 2014 by

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

June 23rd, 2014 by

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?

Rebuilding Reputation

June 16th, 2014 by

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.


Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

PR Revenue Increases, But Profitability Declines

June 9th, 2014 by

The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.

PR Tips for Harnessing Instagram and Pinterest

June 3rd, 2014 by

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.

PR Insider: Hey Marketing, Let’s Catch Up

May 29th, 2014 by

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.

Diet Soda Aids Weight Loss…Says Diet Soda Makers

May 27th, 2014 by

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst.

PR’s Stake in the Evolution of the Internet

May 26th, 2014 by

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.