“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.
It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.
Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.
YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?
The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.