While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.
Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift
Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.
Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.
‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue
“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications.
You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it …
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.