Sure, telecom companies have a vested interest in social channels. At the same time, PR managers should keep an eye on how the telecoms are using social platforms to get their messages out.
▶ A Clear Line for Communications: PR budgets are finite, of course, and companies can ill afford any waste. On the other hand, if you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels. That seems to be the strategy among the telecom companies. Social engagement for the wireless telecom industry grew 41% between January and September 2014, according to an exclusive study conducted by social media analytics company Shareablee. That’s compared with 38% across all industries during the same period. Facebook continues to command most of the market share.
This article originally appeared in the November 3, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.