If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?
Research & Whitepapers
Sensational Stories Will Get Shared—And Also Get You in Trouble
October 2nd, 2014 by Matthew Schwartz3 Tips for Winning the Facebook News Feed Battle
October 1st, 2014 by Matthew SchwartzIt seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.
Abandon ‘Platform-First’ Approach to Social Media
September 29th, 2014 by Sam FordMuch of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.
Social Media: Companies Wade Into the Talent Pool
September 22nd, 2014 by PRNEWSCompanies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
Vested Interest
September 22nd, 2014 by PRNEWS▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
Pew Study: Millennials Read More Books Than Older Generations
September 15th, 2014 byAccording to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.
Sharing Your Content Starts at Home
September 15th, 2014 by Gary GratesWhile brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
The Fickle Consumer
September 15th, 2014 by PRNEWSEven the most popular brands are not immune to rapidly changing consumer tastes.
Rate of Change
September 8th, 2014 by PRNEWSWith advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.
As Budget Season Begins, Pricing Models Attract Scrutiny
September 8th, 2014 by PRNEWSAs PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.