Research & Whitepapers

The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.