Research & Whitepapers

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it.