Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.
Topics
Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV
April 4th, 2014 by Steve GoldsteinDavid Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list.
Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’
April 4th, 2014 byGood advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.
New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print
April 3rd, 2014 byAccording to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.
5 Tips for Handling the Hate on Yelp
April 3rd, 2014 by Richard BrownellIf you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.
4 Ways for CEOs to Minimize Damage in a Crisis
April 2nd, 2014 by Richard BrownellThings for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.
PR Query: What Are Some of the Toughest Words to Spell?
April 1st, 2014 byA habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued
When it Comes to Branding, April Fools’ Day is no Joke
April 1st, 2014 by Matthew SchwartzIt’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.
5 Tips for Working KPIs Into Your Measurement Strategy
March 31st, 2014 by Richard BrownellKey performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.
It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans
March 31st, 2014 byFor such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.